Landing Page A/B Testing Software

Test headlines, CTAs, hero sections, and forms on any landing page. Stellar is landing page testing software built for marketers—no code, no heavy scripts, and results you can act on fast.

💳 No credit card required
⚡️ Lightest in the market at 5.4kb

Launch a landing page test in under 60 seconds

Create landing page variants without code

Use the visual editor to change headlines, buttons, images, and layout on any landing page. No redeploys and no waiting on developers.

On-page experiments

Test multiple elements on the same URL—ideal for PPC and paid social landing pages where traffic lands on one URL.

Split URL tests

Send traffic to separate landing page URLs when you need fully different page designs or offers.

Device targeting

Run mobile-specific landing page tests when mobile traffic converts differently from desktop.

Conversion goals

Track form submissions, button clicks, page visits, and custom events to measure which landing page wins.

Real-time results

See experiment performance as traffic arrives instead of waiting for weekly reporting cycles.

Measure what matters on every landing page

Set goals in seconds and attribute conversions back to the variant each visitor saw—even across multiple sessions.

Fast landing pages stay fast while you test

Heavy testing scripts can hurt the very conversions you are trying to improve. Stellar's 5.4KB snippet loads asynchronously so landing pages keep performing.

Stellar (0ms)
VWO (100ms)
Optimizely (150ms)
ABlyft (180ms)
Convert (200ms)

At just 5.4KB and served on a CDN, Stellar's pure JS script is 25x smaller than competitors like VWO or AB Tasty. With minimal dependencies and a fixed size regardless of test count, it preserves your website's speed, Core Web Vitals, user experience, and SEO performance.

Why teams choose Stellar for landing page testing

Built for marketers running PPC and lead-gen landing pages
Lightweight script designed to protect page speed
Cookieless by default for privacy-conscious testing
Free forever up to 25k monthly tracked users

Common landing page tests to run first

✍️

Headlines & subheads

Test value propositions and clarity—the highest-leverage change on most landing pages.

🎯

Primary CTA

Compare button copy, color, and placement to lift form starts and demo requests.

🖼️

Hero creative

Swap hero images or videos to see which visual story drives more engagement.

📋

Form length

Test shorter vs. longer lead forms to balance lead volume and lead quality.

💬

Social proof

Add or reorder testimonials, logos, and trust badges to reduce friction.

📱

Mobile layouts

Optimize mobile-specific landing experiences when most paid traffic is on phone.

Pricing

Free

$0 USD/mo.

Up to 25k MTU

Built-in analytics

Visual web editor

Custom CSS & JS editor

AI editor assistant

Basic A/B testing

Up to 3 variants per experiment

Up to 2 experiments running simultaneously

14 day free trial

Pro

$99 USD/mo.
billed annually
Everything in Free, plus:

50k MTU included

Then easily scale with +$2/mo for every additional 1k MTU

Unlimited variants

Unlimited concurrent experiments

Advanced targeting rules

Dynamic keyword insertion

AI insights & recommendations

Priority support

Enterprise

Custom
Everything in Pro, plus:

Custom MTU volume

Tailored pricing for high-volume needs

Custom solutions

Integrations support

✓ Pay Only For What You Use

We dynamically bill in small increments of 1k MTU, so you only pay for what you actually use and never overpay

✓ Transparent Pricing

No hidden fees, no large fixed blocks. Scale smoothly as your traffic grows with predictable, usage-based billing

✓ Fair MTU Counting

We only count users who actually see experiments. Multiple experiment views from the same user count as just 1 MTU

Frequently Asked Questions

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